A. Personally Identifiable Information
In order to serve our customers, we collect personally identifiable information, like names, addresses, phone numbers, email addresses, and sometimes credit card information when such information is voluntarily submitted by our visitors. We will only use your personal information for the following purposes:
- To deliver the products and/or services to you that you have requested;
- To validate your compliance with the terms and conditions;
- For content improvement and feedback purposes;
- To reach you, when necessary, regarding your use of the Website or product(s); and
- For the few situations described below to better serve you.
Partners: In some cases, we may provide services or sell product lines jointly with other businesses. For these co-branded offerings in which a third party is involved in your transactions, we will sometimes share or jointly collect customer information related to those transactions with that third party. On the co-branded registration pages, we will state who is collecting or receiving the information and whose privacy statement governs its use so that you will know at the time you create your account exactly how your information will be used. If you are registered with Company through a partnership and you request to opt-out of receiving promotional updates, in order to comply with the provisions in the CAN-SPAM Act, we will also provide your email address to that partner so that they may also discontinue sending you messages on behalf of Company.
Affiliated Entities: We may sometimes share or jointly collect information with our parent entity and the wholly-owned subsidiaries and affiliated divisions of our parent company entity. Sharing this information helps us make your customer experience more seamless and efficient by allowing us to improve our marketing efforts to better target customer needs, streamline our processes and consolidate our backend business systems. In the event we are ever sold or acquired by a third party, we would also transfer your information as part of the business being sold to that third party.
Email Usage: By submitting your email address on this Website, you agree to receive email from us. You can cancel your participation in any of these email lists at any time by clicking the opt-out link or other unsubscribe option that is included in the respective email. We only send emails to people who have authorized us to contact them, either directly, or through a third party. We do not send unsolicited commercial emails, because we hate spam as much as you do.
By submitting your email address, you also agree to allow us to use your email address for custom audience targeting on sites like Facebook, where we display custom advertising to specific people who have opted-in to receive communications from us.
Telephone: In addition, you agree that by submitting your telephone contact information on this Website and/or registering to receive the product and/or service offered herein, such act constitutes a purchase, an inquiry, and/or an application for the purposes of the Amended Telemarketing Sales Rule (ATSR), 16 CFR ‘310 et seq. and any applicable state and local “do not call” regulations. We retain the right to contact you via telemarketing in accordance with the ATSR and the applicable state regulations.
Updating Your Personal Information: If you wish to change or review your personal information, go to your My Profile page. There you can access or update the personal information and account history we have on file. Please contact us at firstname.lastname@example.org using the contact info in the Contacting Us section if you need assistance in updating or reviewing your information. We will respond to your request to review the information we have on file for you within 30 days.
B. Non-Personally Identifiable Information
We also may collect various types of non-personally identifiable information to help us make your experience more enjoyable, measure site activity to identify future improvements that should be made, and compile aggregate data to help serve site visitors better.
For example, we may use session and persistent “cookies,” session logs, web beacons, GIF/pixel tags, banner ads, third-party click tracking analytics tools (such as Google Analytics), third party retargeting networks that may display our advertisements to you on other sites that you visit to remind you about us, and third party networks that serve user-requested emails (e.g., for a refer-a-friend email) to collect non-personally identifiable or other aggregated information about site visitors.
To maintain our quality of service and to assist in the analysis of product performance, we may gather data on connection information, including the timing and size of all packets sent over the Internet during a session. The gathered information is used only to ensure the highest quality experience possible when using our products.
We continuously improve our websites and our products and we utilize different third-party web analytics tools to help us do so. We are interested in how visitors use our websites, our desktop tools, our mobile applications, what they like and dislike, and where they have problems. Our products, desktop tools, and mobile applications use analytical tools to understand feature usage patterns, enhance and improve your product experience and offer you specific usage tips and guidance. In connection with normal business operations, as well as to increase functionality and enhance your user experience, this usage information may be linked to personal information that we have about individual users. We maintain ownership of this data and we do not share this type of data about individual users with third parties.
We may also conduct surveys and ask users to volunteer demographic information to be used on an aggregate basis for internal market research, presentation to advertisers, and joint research projects with outside companies involved in product development. We use such information to better focus our product and personalize the scope of services offered to each individual user.
Emails or newsletters that we send electronically may use techniques such as web beacons or pixel tags to gather email metrics and information to improve the reader’s experience, such as the number of emails that are opened, whether they were forwarded or printed, the type of device from which they were opened, and the location (e.g. city, state, and county) associated with the applicable IP address.
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